South Korea: Instagram frequent user penetration 2023

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According to a survey conducted in South Korea in 2022, people who accessed Instagram most often accounted for around 41 percent of the total social networking users. The preference for Instagram has increased over time and most recently jumped by 10 percentage points compared to the previous year.

Share of social media users accessing Instagram most frequently in South Korea from 2014 to 2023

Characteristic	Share of respondents
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Release date

December 2023

More information

Region

South Korea

Survey time period

2014 to 2023

Number of respondents

5,666 respondents

Age group

6 years and older

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

Since 2011, KISDI has tracked the cross-media usage of 5,000 households and the members by means of household visits, interviews and self-reported written media diary on the media use patterns across 17 cities and provinces in South Korea.

Respondents count by year was as follows:
2014: 4,056
2015: 4,251
2016: 4,323
2017: 4,321
2018: 4,546
2019: 5,178
2020: 5,403
2021: 5,591
2022: 5,726
2023: 5,666

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